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Did you know that 75% of people start their search for an attorney online? And that 77% of prospects who hired an attorney contacted three or more lawyers before they chose one?

Owned media is the foundation of your online presence - it is the elements that you can control (e.g., your website, social pages, Google business profile) to tell your firm's story.

In this guide, we'll show you examples of owned media done correctly, and explain how to master your owned media properties so that they work seamlessly for your firm.

Here's what you'll learn:

• The pillars of owned media, and why they matters for lawyers
• Specific elements and tools you need on your website
• How to set up and optimize your Google Business Profile
• Best practices for managing your social media pages

Utilize these tips in your firm to control your online narrative and retain more clients.