Our free webinar will show you how to implement Big Law’s most successful marketing strategies in small and solo firms that have limited time and money.

Attorney Paul Wright will introduce you to John Simpson, Convert It’s new CEO. John has worked in legal marketing for over 20 years and has partnered with 70% of Am Law 100 firms.

They will discuss how to:

• Identify your ideal audience and clients
• Establish brand authenticity in person and online
• Win critically important 5-star reviews through excellent service
• Prepare for the implications of AI in the legal industry

Don't miss out on this opportunity to learn how you can benefit from what's working in Big Law!

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Paul Wright

Attorney

For more than a decade Paul Wright was a lawyer-entrepreneur managing a 7-figure practice. Using his background in advertising, Paul leveraged technology and marketing to build systems and workflows that made scaling easy and predictable. 

Lead counsel in more than 3,500 consumer bankruptcy cases, Paul has helped clients save their home, re-negotiate with student loan companies, turn around their family businesses and find financial freedom.

Retired from practicing law, Paul uses his keen sales awareness and deep understanding of sales funnels to show other lawyers how to use those same systems for their practice.

Paul lives in Los Angeles, CA with his two dogs, Buckee and River - an avid hiker and foodie, together they love exploring and eating their way through life. 

John Simpson

CEO

For more than 25 years, John Simpson has helped hundreds of legal and professional services firms grow through digital marketing. He brings this experience to his current role as Chief Executive Officer of Convert It Marketing.

John founded and ran One North, the largest digital agency focused on serving large law firms at the time. He is a board member and former partner at Svoboda Capital Partners, a private equity firm focused on investing and growing marketing agencies.

Prior to One North and Svoboda Capital Partners, John held global executive roles at Thomson Reuters, working closely with the largest law firms in the world.

John began his career as a management consultant for Accenture, and holds an MBA from Northwestern University’s Kellogg School of Management and a BA from Vanderbilt University.