DUI Website Designs For Attorneys: Ideas For Your Law Firm

 At any given moment, day or night, your potential DUI clients are actively looking for you. They’re likely having – or reliving – one of the worst days of their life, and they’re ready to fix the problem and put the experience behind them as soon as possible. 

These individuals know they have a limited window of time to “stop the bleeding” of their bad decision. As a DUI defense attorney, that means that all you need to do is ensure your website is in the right place at the right time to offer that solution.

DUI Website Design: Digital Marketing Tips For Client Accessibility

Consider when and where your clients are likely to look for your legal services. It may be in a moment of panic right after they’ve been booked, spurring them to hurriedly look for representation on their phone. They may look later, when their summons arrives in the mail, and they realize the seriousness of the DUI conviction they’re facing. Because both scenarios are plausible, it’s important to ensure your site design is responsive – that means that it appears in the correct proportions for both small smartphone screens and larger computer monitors.  

While some templates and website frameworks have this capability as an option, the most reliable way to build in this important functionality is to work with a third-party service. A firm that offers SEO (search engine optimization) and PPC (pay-per-click) assistance with your website build will also typically incorporate responsive design into any site they create. 

  • Why is this important? Without responsive design, at minimum, you risk losing the business of clients searching on their phones. When images don’t “shrink” to fit the size of the viewing screen, they often cover up important information, such as your contact information, and make text difficult to read. That’s an issue that makes DUI attorney marketing an uphill battle it doesn’t need to be. 

Responsive sites can offer a different experience for the viewer depending on their device – placing a unique “click to call” button at the top of a page when it’s viewed on a mobile browser, for example. Finally, the very act of a searcher triggering that responsive design can deliver valuable insight. If your marketing team notices more mobile browser usage on your site, it could signal that advertising dollars might be better spent on smartphone-targeted ads, rather than billboards or direct mail marketing.

DUI Website Design For Content: Streamlining Your Strategy

Thinking back once more to that panicked or worried client, they are outwardly searching for a DUI attorney or law firm, but what they’re really looking for is reassurance. While legal professionals are prevented from using certain phrases or making certain assertions in their marketing, delivering information about state statutes and laws is fair game and smart site design. Incorporate questions-and-answers that you often hear from your clients, staying as neutral and informative as possible. 

  • Why is this important? Your potential client may not start their online search looking for a lawyer, but rather with questions like “Do I need a lawyer if I was drunk driving?” or “Traffic stop laws in [Your State].”  If you address and answer these questions on a “Q & A” page, you’ll be attracting traffic from those web searches and creating a captive audience.

In addition, the written content on your DUI lawyer website is also prime territory for geo-targeting. This practice involves incorporating local landmarks, highway names, cities, and other points of interest into your Q & A answers and text on site. Your DUI lawyer marketing firm can research and offer suggestions on which towns and cities would most benefit from this focus, and help you work in geo-targeting practices for blogs, site page content, and more. 

DUI Website Design For Authority: Building Trust With Prospects

Your client has made a mistake by getting behind the wheel drunk. It may be the first time they’ve done it, it may be the second, third, or more – either way, they’re likely feeling ashamed, embarrassed, and worried about the future. Part of that worry is expense – they may already realize they need legal representation, and they know that’s a significant expense for most budgets, even though it’s well worth it. Through the lens of that expense, assuming time limits aren’t forcing a fast decision, they’re going to be very selective.

Compounding that selective hurdle is attention span: even in serious situations like researching lawyers for a DUI charge, most web users spend less than 15 seconds judging if a site is “worth their time” or not. If nothing catches their eye, or they don’t immediately feel like your law firm is knowledgeable and capable, they’ll leave the site – a percentage metric called “bounce” in marketing-speak. Your site needs to grab their visual interest immediately, and follow it up with carefully-crafted content that answers a question they barely knew they were thinking about. 

  • Why is this important? This nuanced approach is one of the reasons why most high-powered firms delegate their site design and advertising campaigns to a dedicated marketing firm. While you have a solid professional understanding of your DUI charge clients, as well as their needs, they need to find and remain on your site in order to forge that initial connection.

DUI Website Design: Maximizing Your User Experience 

Many law professionals view a website the same way they’d view a storefront, or a billboard. In other words, a site is thought of as a stationary place where potential clients can see accolades, credentials, and make contact if they’re inclined. In reality, a website can and should be an integral part of a law firm’s “onboarding” approach for new clientele, turning searchers into warm leads in a matter of moments through smart site design.

A well-built DUI law firm website should:

  • Incorporate contact capture: When a client calls in, your firm is limited in information-gathering capabilities: it’s often a one-way conversation that relies on the client calling back. On a site, clients are often far more willing to leave information like an email address, their own phone number, and even the best times and ways in which to contact them. Collectively, this information lessens the chance they’ll miss that important first contact attempt from your firm.
  • Ask basic questions about a pending case: Even simple questions like “When did you receive your DUI charge?” and “Was a field sobriety test administered during your traffic stop?” can help you and/or your colleagues at your firm determine the right approach. These passive questions also help foster a sense of partnership that makes your services an easier “sell” for a client on the fence.  
  • Weed out clients in the wrong locale: Your firm may be located on the border of a state you don’t practice in, or your town name may be a common one that results in mixups. Asking for location before submitting a contact form can help minimize accidental time wasted on behalf of both you and your would-be client. A DUI client in “Springfield,” for example, may be in any of 32 towns of the same name scattered across the United States. If your form narrows that contact down to your state’s “Springfield,” you’ll know it’s a contact worth following up with. 
  • Work seamlessly with your other marketing endeavors: Once again, this is why it’s a smart idea to delegate site design, particularly to your existing marketing team. If your Google ad campaign, direct mail campaign, and website all have different messaging, it’s jarring to your clients and may even look unprofessional. A website should act as an extension of your perception as a legal professional, a visual, interactive business card that increases trust and positions you as an excellent choice for DUI clients. 
  • Serve as a live snapshot of your business: A great law firm website shouldn’t be a “set and forget” line on your corporate to-do list. The clients you take on, your availability schedule, your firm’s partners, and even the areas you serve may change, and thus your site should as well. For example, given the effect of the pandemic on court procedures, a smart and savvy firm might add court appearance video conferencing links on a site page for their clients to use at their appointed times. 

If your current DUI site is falling short in these areas, the good news is that there’s plenty of room for improvement and growth. Working with a dedicated marketing firm can save you not only time and money, but also help improve your client onboarding process by eliminating unknowns before an appointment is ever set. 

Sources Cited:

  1. “The 15 Second Rule: 3 Reasons Why Users Leave a Website.”CrazyEgg (crazyegg.com), May 14, 2020, https://www.crazyegg.com/blog/why-users-leave-a-website/#:~:text=And%20keep%20in%20mind%20that,also%20depended%20on%20the%20industry. Accessed January 21, 2021.
  2. Black, Nicole. “8 Tips for Court Appearances Via Videoconference.” My Case (mycase.com), (no published date, https://www.mycase.com/blog/2020/04/7-tips-for-court-appearances-via-videoconference/. Accessed January 21, 2021.
  3. “Explained: Update to advertising, marketing rules.” ABA (americanbar.org), July 2019, https://www.americanbar.org/news/abanews/publications/youraba/2019/july-2019/explained–update-to-advertising–marketing-rules/. Accessed January 21, 2021.

 

How To Get More Criminal Defense Clients

For individuals facing criminal charges for the first time, the initial reactions are usually panic followed by uncertainty – he or she may not have a clue as to how to proceed. Once the person realizes they need to get legal support as swiftly as possible, a Google search for a criminal defense attorney is usually the next step. While finding a local defense lawyer may be fairly simple, directing potential clients to your firm is where many law offices stumble. Fortunately, there are numerous criminal law marketing tools to help drive clients to your law office’s website and make that initial connection. Read on for useful tips and learn how effective digital marketing strategies can get your firm more criminal defense clients.

Building Relationships: Why Your Law Firm’s Website Must Inspire Trust

Although it may seem like an obvious marketing objective, creating a robust online presence is crucial to the success of your law office. For example, your firm may offer experienced legal counsel and a top-notch staff of attorneys that specialize in criminal convictions or white collar crime. However, if potential clients can’t find you online, chances are they will go with another law office. But how can criminal defense lawyers build an ad campaign that is both engaging and informative? Below, some key law firm marketing strategies to keep in mind when crafting digital content:

Keep it relevant: When choosing content for your firm’s website, think about what information prospective clients are looking for – and use examples whenever possible. After all, what better way to showcase your office’s capabilities than through actual cases from your firm’s archives? What’s more, a targeted digital marketing approach – including keyword implementation and SEO best practices – can help your site turn up in relevant Google search engines when clients are looking for you.

In addition to convincing potential clientele that your law office is the best fit for the job, valuable, well-thought-out content can also help to establish trust with new and existing clients, further improving your reputation online and within your community. Consider the services of a professional internet marketing agency to optimize your website or social media platforms, especially if you’re looking to increase online visibility, page rank, and ultimately, your client base.

Make sure it’s engaging: Before establishing an attorney-client relationship, criminal defense clients will shop around for a criminal defense law firm that best fits their needs. While this may be highly subjective, you can increase your odds with a website that features engaging content. Keeping this in mind, be sure to feature valuable content that will entice and maintain your audience.

Since criminal defense clients are usually seeking out specific information online, experts suggest including a variety of digital content, including links to external resources and informative videos. By using these marketing strategies, your firm will not only enhance user experience, but help gain traffic and traction on Google.   

Target your audience: In addition to appealing to would-be clientele, be sure to keep your demographic in mind. For example, are you targeting a specific age group, gender, locality, or niche market? By using appropriate search terms and keywords in your web content, it will help users find you during an internet search. There are certain online strategies – such as pay-per-click (PPC) internet marketing – that can boost your online presence and help reach your target audience quickly and effectively.

Successful criminal defense PPC campaigns typically require the experience of a trained professional to land on page one of search engines like Yahoo, Google and Bing. Therefore, law firms may want to consider the expertise of a Google-certified PPC campaign manager to help them with their internet marketing efforts.

Use digital tools to boost results: In order to bring in more criminal defense clients to your practice, it takes more than quality online content or catchy legal slogans. A well-executed digital ad campaign requires a combination of law firm marketing tools, including but not limited to search engine optimization (SEO), Google Maps, social media marketing, YouTube marketing, LinkedIn ads, Google ads, and Facebook business platforms. By utilizing these essential marketing tools, your law firm can maximize its marketing potential. A focused marketing initiative has not only the potential to expand your online presence and improve your organic search ranking, but enables your firm to cast a wider net – and in turn, entice future clients.

Be mindful of reviews & page rank: Believe it or not, most research has shown that your law firm’s rank on Google Maps matters. The reason being: your clients are searching for legal counsel right away – and they’re probably hoping they won’t have to dig too deep to find the right attorney. This is why Google Maps listings are so important: because it’s locally-based, it enables criminal defense clients in your region to find you fairly quickly – as long as your other marketing strategies are already in place. In fact, your firm’s Google Maps listing will even outrank your organic ranking, so be sure to be mindful of customer reviews, too. By garnering as many positive customer reviews as possible, it can potentially drive up your listing rank – increasing both online visibility and your firm’s reputation. 

The simpler, the better: Let’s face it – we all spend an inordinate time staring at our phones throughout the day. So it should come as no surprise that the majority of the population has a fairly limited attention span – most consumers will only linger on an ad for a few seconds, if that. And chances are if they click through to your website via Facebook or another platform, it better be easy to navigate, engaging, and aesthetically appealing. In addition, your site should be equally user-friendly on a cellphone or mobile device as it is on a PC. Content should also be laid out in a way that’s straightforward, clean and uncluttered – in this case, less truly is more. In the event that your law firm is short on creativity, expertise, or simply the time to build an optimized website, consider hiring a professional marketing agency. With an internet marketing campaign tailored to your specifications, they can create an online presence worthy of your law office.

Marketing Tips For Lawyers: How To Find Criminal Defense Clients

While digital marketing strategies may be one of the primary ways in which law firms can get more criminal defense clients, there are other more traditional methods worth considering. Below, a few options to help bring additional clients into your office:

  • Make yourself accessible: For some lawyers, the more they are in the courthouse, the better the chance of finding potential clientele. In fact, many attorneys practicing criminal defense will admit that being approached in the courthouse by a defendant is a relatively common occurrence. And while this approach is more based on circumstance than anything else – i.e., being at the right place at the right time – making yourself accessible can only improve your odds of getting new clients in an organic setting.
  • Build your reputation: To quote the old adage, “If you build it, they will come”. Yet another way to boost business, building your reputation locally is a powerful way to generate referrals for your criminal defense practice. By taking on a high-publicity case, you may be able to garner the possible media and news attention that will ensue. Based on this logic, once the case creates a local (or even national) buzz, the attorney’s reputation will increase – and if all goes well, cement his station in the legal community.
  • Generate referrals: Although it may be perceived as conventional by some, getting a referral from other clients or lawyers is still pretty standard practice. In fact, criminal defense clients have a high likelihood of being referred from one attorney to another. Subsequently, there are quite a few lawyers who depend solely on their referrals to sustain their practice. Whether generating referrals from colleagues at another firm or practicing other areas of law, criminal defense lawyers can find clients this way on a fairly steady basis.
  • Establish your brand locally: For newbies or law firms on a tight budget, there are some cost-efficient ways to get your name out in the community. Consider promotional materials, such as customized pens, magnets, keychains, or other small items that include your law office’s contact info and phone number. Distributing in your local areas and jurisdiction – such as bars and restaurants – is a great way to reach your target audience on a long-term scale. This method has proven to be a highly effective behavioral marketing tactic, since individuals will likely hold onto such promotional merchandise in a purse or wallet – and if they find themselves in an emergency situation, well…you get the picture.

Summary: Marketing Strategies For Your Criminal Defense Practice

Although there are numerous ways to bring your clients into your law firm – including referrals, networking, ad campaigns, and other marketing techniques – establishing your internet presence should be one of the core components of your business strategy. Using a combination of digital marketing tools can be a powerful method of leveraging your website’s page rank while reaching a wider audience.

Whether you’re a criminal defense lawyer, a private attorney or a trial lawyer, developing a customized website that highlights your areas of expertise is crucial to your reputation – and ultimately, your law firm’s success. By developing your online presence, it can help facilitate the right connections with potential clients, and in turn, they can find the appropriate legal representation that they’re looking for.

 Sources Cited:

1)      Juilfs, David. “4 Ways to Get New Criminal Defense Clients for Your Law Firm.” Attorney At Law Magazine (attorneyatlawmagazine.com), May 26, 2020, https://attorneyatlawmagazine.com/4-ways-to-get-new-criminal-defense-clients-for-your-law-firm. Accessed January 14, 2021.

2)      “The Difference Between A Defense Lawyer And A Trial Lawyer.” Lawyer Monthly (lawyer-monthly.com), March 31, 2020, https://www.lawyer-monthly.com/2020/03/the-difference-between-a-defense-lawyer-and-a-trial-lawyer/. Accessed January 14, 2021.

3)      Kimball, Jared. “8 Ways Lawyers Can Get Criminal Defense and DUI Clients.” Zahavian Law Firm Marketing (zahavianlegalmarketing.com), July 31, 2019, https://www.zahavianlegalmarketing.com/how-lawyers-can-get-criminal-defense-dui-clients/. Accessed January 14, 2021.

4)      Berson, Sasha. “How to Get (More) Criminal Defense Clients.” Comrade (comradeweb.com), December 21, 2020, https://comradeweb.com/blog/how-to-get-more-criminal-defense-clients/. Accessed January 14, 2021.

 

Top 5 Marketing Tips For Criminal Defense Lawyers

When an individual is faced with a criminal investigation, chances are they’re unsure who to turn to – especially if it’s their first time. In many instances, he or she may not want to discuss the criminal accusation with anyone – not even family or close friends – and therefore, the internet is the first place they’ll turn to for information. Initially, the person faced with a criminal charge may be looking online to educate themselves about their scenario, as well as how the cases are prosecuted. But eventually, they will be seeking legal counsel and searching for a local attorney that specializes in criminal law marketing. This is why it’s so important for criminal defense attorneys to have a strong presence online. With so many different law offices trying to dominate the search engines, it’s no wonder even small criminal defense firms are paying top dollar for PPC campaigns. Internet marketing for the legal industry is extremely competitive, and this trend shows no signs of stopping. For criminal defense law firms trying to figure out how to get new clients, read on for valuable marketing tips and strategies.

Creating A Marketing Plan: Top 5 Strategies For Criminal Defense Attorneys

As a lawyer, you know that every case – and client, for that matter – is totally unique. Keeping this in mind, a cookie-cutter approach to your clientele obviously wouldn’t work. So the question remains: why would you consider a ready-made strategy for your law firm’s marketing plan?

Believe it or not, many lawyers are unaware of the importance of a customized marketing strategy. In addition to setting yourself apart from your competitors, creating an online presence that’s customized to your legal practice is essential to your reputation – and your success. Here are several proven marketing techniques to put your criminal defense law firm in the spotlight:

1.) Define what sets you apart: Most marketing experts will agree that honing in on your defining characteristics – that is, what specialties your law office may offer – will help build a website that gets results. By targeting your audience with robust keywords and professional SEO, you can quickly garner attention online through niche marketing strategies. For example, you might be tempted to describe yourself online as a ‘criminal defense lawyer’ – but your potential client may be searching for an expert in their particular type of case, not a one-size-fits-all law firm. That’s why it’s essential to examine your wording – as seen on your website, social media pages, and so on – and replace any general terminologies with pinpointed keywords and search terms that a prospective client might use to find you. Here are some examples:

  • Instead of “criminal defense attorney”, consider “Manhattan criminal defense lawyer specializing in white collar crime”.
  • Instead of “fraud”, consider “law firm mass marketing fraud” if your firm specializes in such representation.

By using specific keyword terms, it will not only convince potential clientele that they’ve found the right attorney for the job, but can also boost your rank in Google search engines. Also consider other notable achievements or specialized areas that set you apart from your competitors. For example, has your firm won any awards or worked on any high-profile cases? Does your office offer pro bono programs? Does anyone on your team have a background as a prosecutor? While these are just a few examples, this sort of specific information can help clients to choose you over another legal firm.

2.) Establish your brand: In addition to keyword research and SEO, developing your legal firm’s brand includes many components, including a consistent tone across all platforms. In order to make a lasting impression upon your target audience, it’s essential to create a website and other appropriate online marketing channels that are both engaging and informative. Here are a few tips to keep in mind when establishing your brand:

  • Keep it simple: Design a website that is both easy to navigate and straight to the point. Opt for uncluttered graphics, succinct content and a user-friendly layout.
  • Communicate expertise: Reassure potential clients that you are not only an authority in your field, but will provide the professionalism and reliability that they can depend upon regardless of their circumstances.
  • Offer case studies: One website element that can quickly make your criminal defense team stand out: providing specific examples. By showcasing past cases that your team has won, highlighting firm achievements, community involvement, and other relevant scenarios, you can build trust and establish strong client relations within the regions you serve.

To ensure all of your marketing channels are in sync – including photo images, web content, testimonials, digital copy and other related collateral – find a marketing agency that specializes in the legal industry. Together, you can build a marketing strategy that focuses on your expertise and sets you apart from the competition.

3.) Use Social Media as a marketing tool: Although social platforms such as Facebook and LinkedIn have been around for years, many law firms overlook the value that they can offer in terms of marketing. Believe it or not, research has shown that targeting your desired audience through Facebook is not only effective, but one of the easiest ways of how to get criminal defense clients. With millions of users logging in every second of every day, it’s no wonder they are turning to Facebook instead of Google when searching for local businesses – including a criminal defense law firm. In addition, platforms such as LinkedIn, Instagram and Facebook allow your law firm marketing opportunities – such as interacting with prospective clients, targeted branding opportunities, and even testimonials – to keep your law office relevant and in the spotlight. Additionally, social media allows you to stay connected with colleagues and other experts in your industry, further reinforcing your online presence within search engines.

4.) Be sure you’re showing up on Google Maps: We’ve established the importance of creating a quality website and social media presence for your legal firm. But did you know that your rank on Google Maps can directly impact your online presence, too? In recent years, Google Maps has become the #1 navigation app, making it one of the most crucial elements of your firm’s success. In fact, your law firm may not get noticed if you don’t rank high, and this is all dependent upon your SEO strategies. Being that Google Maps is essentially driven by local search engine algorithms, investing in your SEO marketing efforts is one of the smartest investments your legal team can make. Pro tip: be sure that your business is verified; if it isn’t, here is a step-by-step guide to help improve your law office’s online visibility.

5.) Ask for online reviews: Obtaining online reviews from your clients is important for several reasons: one, it can quickly build your reputation, both digitally and through word-of-mouth. Secondly, positive online reviews – such as those found on Google Business and Yelp! – can boost your online presence and organic search engine results.

PPC vs. Improved Content Management Systems: Which Is Better?

As we’ve explored, there are many different approaches when it comes to building your online presence. Your law firm may already have a website, but might need to improve SEO and boost organic search engine appearances. Or perhaps you’re a new criminal defense lawyer trying to establish your reputation, both online and within your community. Whatever the case, it’s important to develop a marketing strategy to keep your law office not only ranking high in search queries, but reaching the right demographic – and ideally, connecting you with new clients.

For criminal defense lawyers who are unsure what the best marketing strategies are for their firm, let’s take a quick look at the benefits of a comprehensive SEO strategy versus pay-per-click advertising:

  • Pay-per-click (PPC) strategies have been a go-to platform for many businesses – including legal firms – for years, since targeted PPC marketing has been proven effective at gaining results quickly. In fact, when managed properly, research has shown that pay-per-click is one of the most measurable, responsive and predictable forms of internet marketing for law firms.

While it may place you at the top of Google, PPC campaigns are pricey, so be sure to do your research before opting for a pay-per-click campaign. Choosing a criminal defense PPC marketing service that specializes in law firm internet marketing can help ensure you get what you’re paying for.

  • On the other hand, SEO (search engine optimization) strategies may offer more value to your content management efforts. Keyword-specific content has been proven to lead to increased traffic, and other comprehensive strategies – such as social media, website design, and educational videos and blogs – can help improve your website’s content and overall performance.

Simply put, if you’re looking to enhance your website’s long-term marketing goals, improving your content management system may be a better fit. However, it’s best to leave it up to an expert to determine the best strategy for your firm’s website performance. In order to ensure your site is totally optimized, look for professional criminal law marketing services who can customize your site’s website content.

 

Sources Cited:

1)      “Internet Marketing for Criminal Defense Lawyers.” Internet Lava (internetlava.com), October 23, 2020, https://www.internetlava.com/services/law-firm-marketing/criminal-defense/. Accessed January 16, 2021.

2)      “Proven Marketing Strategies For Criminal Defense Lawyers.” Lawyer Marketing (lawyermarketing.com), August 24, 2020, https://www.lawyermarketing.com/blog/proven-marketing-strategies-for-criminal-defense-lawyers/. Accessed January 16, 2021.

3)      “Are Your Visible on Google Maps?” Law Firm Marketing Technology (lawfirmtechnology.com), (no published date), https://www.lawfirmmarketingtechnology.com/seo-to-new-client-retainers/are-you-visible-on-google-maps/#:~:text=Making%20your%20law%20firm%20visible,easily%20on%20their%20mobile%20devices.&text=For%20example%2C%20if%20your%20law,the%20top%20three%20search%20results. Accessed January 16, 2021.

 4)      Long, Adam. “8 Ways Criminal Defense Attorneys Can Boost Their Reputation With Branding and Marketing.” Scorpion (scorpion.co), (no published date), https://www.scorpion.co/law-firms/blog/2018/november/8-ways-criminal-defense-attorneys-can-boost-thei/. Accessed January 16, 2021

 

Facebook vs Google Ads For Family Law Attorneys

For many law firms, Facebook marketing – or any type of social media marketing, for that matter – often goes overlooked. In fact, many lawyers put any sort of social media efforts on the “pay no mind” list, figuring it isn’t a legitimate tool for reaching a potential client. However, they couldn’t be further from the truth: online platforms such as Facebook and Google Ads are some of the most effective ways to reach a diverse audience for family law firm attorneys.

With so many people on their smartphones and laptops at any given time, ignoring the benefits of social media can actually handicap your firm’s success. By strategically implementing social media and digital advertising into your marketing campaign, law firms can enhance their reputation in numerous ways. Whether your office is seeking new employees, looking to establish your firm’s online presence, or simply soliciting new business, exploring the perks of digital marketing is something every firm should consider.

The Importance Of Social Media & Family Attorneys: Is It Worthwhile?

It should come as no secret that your legal practice is, by default, social in nature – your very existence depends upon interacting with people on a daily basis. Therefore, it’s a natural fit to engage potential (and existing) clientele via digital advertising. In order to get in front of your target audience, creating the appropriate online reputation is seminal to your law firm’s growth and success. Additionally, many law firms build business relationships with clients, other lawyers and their community through referrals, further illustrating the social nature of the legal service industry. Simply put, social media is definitely a worthwhile tool for family law attorney practices – but how exactly, you may be asking, does it work?

  • Strength in numbers: Whether you’re trying to appeal to a very niche market or a broad array of prospective clients, Facebook advertising is a great way to engage potential clientele. As the biggest social media network in the world – two billion users and counting – it makes it fairly easy for law firms to reach their target audience. However, it is worth considering an internet marketing specialist to develop a customized family law campaign for your legal firm.
  • Powerful lead generation: Another benefit of Facebook advertising: targeted marketing. Whether your firm is focused on uncontested divorce clients, mediation, and/or high net worth divorce clientele, there are numerous divorce marketing techniques that can be implemented to attract the appropriate prospects to your law firm. Once sufficient data has been collected through Facebook’s algorithms and other lead generation tools, it can not only help to convert site traffic, but track ROI in real time. And because you can create ads that reach a specific demographic, it enables law firms to dial in their efforts when rolling out a new ad campaign. By raising brand awareness, engaging with users, updating posts frequently and keeping content marketing efforts relevant, a successful marketing campaign can become a valuable lead generation for your law firm in no time.
  • DIY capabilities: As we’ve covered, creating your law firm’s own Facebook page is a useful tool that is both easy and cost-effective. For example, did you know that you can begin advertising on Facebook for just $10? However, it’s important to learn how to use the right type of content to attract – and retain – your clientele. Posting useful content (such as educational blogs or a quiz that generates a buzz online) is not only a great way to engage your audience, but allows your firm to stand out from the competition. Promoting your services in family law takes practice, a can-do approach, and a lot of research, but for firms willing to put in the efforts, you can build trust (and your reputation) through your Facebook profile.

What Are The Benefits Of Facebook Marketing For My Law Firm?

Law firm Facebook marketing is a great way to attract new clients to your firm. With so many marketing benefits, using Facebook business applications for your law firm is almost a no-brainer. Learn why a Facebook ad campaign is more beneficial to you as a family law attorney than a PPC ad campaign. Below, an overview of some of the advertising highlights Facebook can offer your family law practice:

Builds trust: When it comes to establishing a relationship with any consumer – whether it’s advertising a commodity or a service – using meaningful and educational content helps to build trust with your audience. What’s more, in order to be perceived as an authority in the legal industry, it is becoming increasingly more important to develop a strong online presence through targeted marketing strategies. However, many law firms are faced with the challenge of determining what type of promotions they should use in order to build their firm’s voice and brand. Fortunately, Facebook ads offer user-friendly tools for your office to share meaningful content that goes beyond the basics. By opting for marketing strategies that are both informative and entertaining, it helps to engage a potential client, and in turn, build your reputation – as well as trust – amongst your readership.

Saves money: You may have heard of pay-per-click – or PPC ad – advertising, an online ad tool in which the advertiser pays each time a user clicks on one of their ads. While there are several different types of law firm PPC advertising campaigns, they are both competitive and expensive. The good news? Facebook advertising is a way more affordable option than PPC marketing to market your family law firm. For example, did you know that the average cost of click-generated Facebook ads is around $2.15? Compared to Google ads for family law firm attorneys (which can run up to $40 a click when implementing legal service industry-targeted keyword phrases), using Facebook as a social media, advertising/marketing platform is not only multifunctional, but cost-effective.

Facilitates a fast & easy set-up: For anyone who’s worked in advertising, you know how long it takes to create an ad campaign – from rounds of edits to brainstorming sessions, print and digital advertising can take months just to complete the creative process, never mind going live. Even if you aren’t familiar with the inner workings of the ad world, chances are your family law firm is looking for fast results – including an equally-quick set-up. Once again, it’s Facebook for the win – from setting up your account and posting ads to engaging with potential clients, your legal firm’s marketing efforts can be up and running in zero time flat!

Streamlines your marketing efforts: Taking the guesswork out of your social media marketing strategy just got a whole lot easier with Facebook lead ads. This business tool enables you to reach your audience easily on their mobile devices. By allowing your law firm to create customized lead ads, you can target the appropriate clientele and collect quality leads. With a step-by-step Blueprint e-learning course, you can learn how to simplify your office’s lead generation in just 15 minutes.

Targets your desired demographic: From a marketing research perspective, social media is a veritable goldmine for obtaining valuable customer data. So it should probably come as no shock that Facebook is one of the easiest ways to put your law firm in touch with a prospective client – they’ve already gathered tons of detailed data about its users, making its ad platform a powerful marketing tool. Additionally, because Facebook has already identified tons of demographics, behaviors, preferences and interests of its subscribers, it’s that much easier for your law firm to create & aim ads at your target audience. Some of the categories you can use to target your ads include:

  • Age, Language and/or Gender
  • Location
  • Behaviors
  • Connections
  • Hobbies & Interests
  • Level of Education

Takes the guesswork out of your ad campaign: For family law practice offices seeking for new and innovative law firm marketing strategies, Facebook is clearly a valuable option worth considering. Not only can a Facebook ad help generate quality leads, track your progress, target an appropriate audience, and save you money, but it’s a fast and easy way to increase your marketing potential. What’s more, it features tutorials and step-by-step guidelines to walk you through the process, taking most of the guesswork out of your ad strategy.

However, there may be times where you require the creative resources of a professional marketing service to elevate your law firm’s marketing campaign. When you need captivating ads, keyword-specific website content, quality banner ads, and other digital strategies to increase your online visibility and reputation, research a reputable internet marketing agency. Together, Facebook’s array of advertising tools and a highly-specialized digital marketing service can help bring your legal firm’s success to the next level.

 Sources Cited:

1)      Hatch, Cydney. Disruptive Advertising (disruptiveadvertising.com), October 24, 2019, https://www.disruptiveadvertising.com/social-media/facebook-for-law-firm-advertising/. Accessed January 13, 2021.

2)      “Facebook Marketing for Lawyers.” Ilawyermarketing (ilawyermarketing.com), (no published date), https://www.ilawyermarketing.com/facebook-marketing-for-lawyers/. Accessed January 13, 2021.

3)      “Facebook Ads Marketing for Family Law Attorneys.” Planet Marketing (planetmarketing.com), (no published date), https://planetmarketing.com/blog/facebook-ads-for-a-family-law-attorney/. Accessed January 13, 2021.

4)      Correia, Jared. “Convert It! Convert IT Is Your Lead Conversion Toolbox.” attorney at work (attorneyatwork.com), (no published date), https://www.attorneyatwork.com/convertit-product-review/. Accessed January 13, 2021.

 

 

 

 

 

 

Marketing For Divorce Attorneys: The Importance Of Digital Marketing Strategies

Practicing divorce law successfully requires a great deal of knowledge, precision, and research capabilities in order to provide the best experience for your clients. What many lawyers realize too late, however, is that business success also demands one more very important component: a divorce marketing plan for your services. While the power of word-of-mouth advertising is enduring no matter how much business practices evolve, the fact remains that a divorce attorney that wants a steady stream of prospective clients can’t rely on these mentions alone. They will need to create and follow a specific plan – this is a vital step in online marketing for attorneys. 

Divorce Marketing Tactics: Determining Your Best “Case” Scenario

While it may be tempting to launch yourself headlong into Google ads for family law firm attorneys, or immediately dive into researching divorce law SEO for social media, the best place to start is actually within your own practice. Success is determined by the setting – and reaching – of goals, which means you’ll need to define yours clearly before beginning your marketing efforts. Ask yourself these three questions, and use your answers to inform your next steps:

  • What are the benchmarks for my family law practice? Because you’re reading this blog, it’s a reasonably safe bet that no matter what your productivity and profit numbers currently reflect, you’re actively looking to improve them. 

Pretend that you are a potential divorce client in your area and type a few searches in Google as if you were looking for a lawyer – “Divorce attorneys in [your town]”, “[City] child custody divorce lawyer,” or “Divorce lawyer [state]”. Click through the first few pages of search results. Does your firm show up? If so, make a note of where you rank – both the page number within the results and the position on that page. 

Why this is important: Tracking your firm’s success against your search engine rank and online presence – average caseload/client roster, income per time period, average number of prospective client contacts per time period vs. internet search visibility, page rank on Google, Bing, Yahoo etc. – will help you identify which attorney marketing methods are generating the biggest impact for the lowest cost. It can also give insight as to which marketing strategies you need to implement ASAP to boost your web presence. If you’re considering internet marketing for your law firm, consider a specialized agency who can target your audience and develop a strategy customized to your practice’s individual needs and goals.    

  • How far am I willing to travel for work? While restrictions like state bar associations provide natural boundaries for a divorce attorney, it’s still helpful to figure out where the cost or difficulty of travel outweighs the benefits within your “home” state(s). A case 100 miles away, for example, can quickly become a losing scenario as you adjust to an unfamiliar court, judge, and commute, even within the same state. 

Why this is important: Knowing how far you are – or are not – willing to travel to take a case will help you narrow down geo-targeted marketing efforts for your legal service. Focusing specifically on nearby, familiar town names in your online marketing strategy will ensure your next client is closer to being down the road, rather than across several counties.

  • What does my ideal client look like? A solid divorce attorney needs to stay flexible and adaptable, but that doesn’t mean that you can’t push odds in your favor by proactively speaking to and attracting clients that you historically work well with. 

Why this is important: A prospective divorce client that presents with a familiar problem, scenario, or need is one that will, by nature, take up less of your efforts. This doesn’t mean that they won’t still produce plenty of billable hours, of course! Allotting your budget dollars into attracting a specific type of client provides the biggest area of profitable opportunity, all while reducing time-sink variables that can crop up with more complex, difficult cases. Using targeted keywords and niche search terms in your marketing tactics can help attract the appropriate clientele to your law firm. While there are ample advertising opportunities using Facebook Business and Google Ads, optimizing your law office’s website can help target exactly the type of clients you’re looking for. Combining your immaculate website with law firm Facebook marketing is the key to a successful marketing strategy. To save valuable time and ensure your success, speak with a family law marketing agency to optimize your marketing & branding efforts.

In addition to answering these questions for yourself, take a look at the most successful divorce lawyers and law firms in your area. What do their websites look like, and how are they “rolling out the red carpet” for their potential prospects? Are they easy to find online? How are they capturing contact information from their would-be clientele? Chances are their digital existence has a few bells and whistles you can emulate in your own practice in order to drum up some of the same success.

Knowing the playing field in your niche of divorce law will also help you communicate with any marketing firms you partner with. When you can point to specific features that you like about your competitor’s approaches, it’s easier for your marketing team to emulate, ultimately building you a site or campaign that reflects your firm’s needs, vision, and legacy. 

Building Law Firm Trust With Divorce Clients

The act of marketing to your target audience is twofold: you’ll need to entice them to visit some part of your digital existence, and ensure that they find something substantive when they arrive. Consider marketing and advertising a well-paved road that coaxes your prospects towards you: if that road ends in a dirt lot, they’ve just traveled a long way for nothing.

All marketing “roads” – whether they’re built via videos, direct mail, social ads, search engine ads, blogs, or other methods – are designed to lead to the same place: your firm’s website. That’s why it’s important to focus on solid website design, quality content and cohesive messaging before pouring a great deal of effort into your attorney marketing ideas. Your site should reflect your professionalism, the “tone” of your practice, and ideally, provide every visitor a chance to research your credentials and read a client testimonial or two. Working with a professional site designer as part of your marketing team will ensure your site is visually inviting and professional-looking: a crucial make-or-break point of client trust, even beyond your written content. 

In terms of that written content, your firm’s website may, for example, want to address a few basic questions an average divorce client may have as part of your content marketing. Even if you don’t “give away the farm” with direct answers, simply addressing these questions on or near your landing page is extremely helpful for search engine optimization. Remember, incorporating these common questions into your family law website design will help attract the attention of search engine users looking for those answers. Even if those divorce question-searchers weren’t looking specifically for a local divorce lawyer, you can bet they’ll be more inclined to hire one that already has all the answers. 

Staying In Touch With Tomorrow’s Family Law Clients

When your would-be client is thinking of hiring a lawyer, even if they’re at the very beginning of their divorce research, your firm should be squarely positioned in their field of view. That means making it as easy as possible to find, contact, and hire you. Consequently, it’s crucial to keep your messaging consistent, your website URL easy to remember and spell, and always incorporate a place to sign up for a newsletter, scan a QR code to register a phone number, leave contact information for a free consultation, or otherwise stay in touch with warm prospects. Something as simple as a potential client misplacing a lone, one-way business card could cost you thousands of dollars in missed opportunities. Therefore, be sure to keep all communication “two-way” by building user-friendly design and information capture features into all of your marketing efforts.

Making a follow-up plan for these gathered prospects is also essential – otherwise, marketing becomes a costly effort wasted. Determine the speed at which you’d like to make first contact, how soon after to follow up, and how many follow-ups you’ll work before moving on to the next prospect. 

Establishing Authority With Divorce Marketing

Comparative advantage means that the most desirable results come from focusing on what you do best – practicing divorce law – rather than attempting to learn, execute, and examine marketing from scratch: that’s an entirely different field, after all! Delegate by working with a divorce attorney marketing firm that can make suggestions on how, when, and where your marketing dollars should be spent for your family law firm. 

Support your marketing team with contributions that address your expertise:

  • What methods did your current clients use to get in touch with you?
  • What question(s) do you hear over and over from your clients?
  • Do you have any testimonials your marketing team could highlight?
  • Are any of your past clients willing to write and/or film testimonials for you to use?

This two-pronged approach will ensure that your digital presence and voice is not only trustworthy among divorce professionals, but genuine as well. These are important characteristics to divorcing couples already emotionally weary and stressed from the emotional components of a pending divorce. Reaching out beyond your divorce lawyer website – answering common divorce questions on a series of YouTube videos, for example – can also help introduce your firm’s expertise well before your clients ever see your site.

Overall, marketing for divorce attorneys should incorporate the characteristics that play well in a courtroom: building trust, providing clear and consistent messaging, and executing proper follow-through when answers are needed. Using marketing efforts like local SEO and geo-targeted messaging will also help you connect with a wealth of potential divorce clients in your own locale, simplifying growth for your firm and maximizing ROI on your marketing efforts.

Sources Cited:

1)      “Marketing For Divorce Attorneys.” iLawyerMarketing (ilawyermarketing.com), (no published date), https://www.ilawyermarketing.com/internet-marketing-for-family-law-firms/. Accessed January 17, 2021.

2)      “Divorce Lawyer Marketing Strategies For Client Acquisition.” Blue Corona (bluecorona.com), January 30, 2019, https://www.bluecorona.com/blog/divorce-lawyer-marketing-family-law/. Accessed January 17, 2021.

3)      “How To Market To The Divorce Consumer.” Lawyer Marketing (lawyermarketing.com), February 24, 2015, https://www.lawyermarketing.com/blog/how-to-market-to-the-divorce-consumer/. Accessed January 17, 2021.

4)      Wilson, Mark Esq. “How to Market Your Divorce Practice to Potential Clients.” FindLaw (blogs.findlaw.com), March 5, 2015, https://blogs.findlaw.com/strategist/2015/03/how-to-market-your-divorce-practice-to-potential-clients.html. Accessed January 17, 2021.

 

Facebook Ads Marketing For Family Law Firm Attorneys: Understanding The Value

For many law firms, Facebook marketing – or any type of social media marketing, for that matter – often goes overlooked. In fact, many lawyers put any sort of social media efforts on the “pay no mind” list, figuring it isn’t a legitimate tool for reaching a potential client. However, they couldn’t be further from the truth: online platforms such as Facebook and Google Ads are some of the most effective ways to reach a diverse audience for family law firm attorneys.

With so many people on their smartphones and laptops at any given time, ignoring the benefits of social media can actually handicap your firm’s success. By strategically implementing social media and digital advertising into your marketing campaign, law firms can enhance their reputation in numerous ways. Whether your office is seeking new employees, looking to establish your firm’s online presence, or simply soliciting new business, exploring the perks of digital marketing is something every firm should consider.

The Importance Of Social Media & Family Attorneys: Is It Worthwhile?

It should come as no secret that your legal practice is, by default, social in nature – your very existence depends upon interacting with people on a daily basis. Therefore, it’s a natural fit to engage potential (and existing) clientele via digital advertising. In order to get in front of your target audience, creating the appropriate online reputation is seminal to your law firm’s growth and success. Additionally, many law firms build business relationships with clients, other lawyers and their community through referrals, further illustrating the social nature of the legal service industry. Simply put, social media is definitely a worthwhile tool for family law attorney practices – but how exactly, you may be asking, does it work?

  • Strength in numbers: Whether you’re trying to appeal to a very niche market or a broad array of prospective clients, Facebook advertising is a great way to engage potential clientele. As the biggest social media network in the world – two billion users and counting – it makes it fairly easy for law firms to reach their target audience. However, it is worth considering an internet marketing specialist to develop a customized family law campaign for your legal firm.
  • Powerful lead generation: Another benefit of Facebook advertising: targeted marketing. Whether your firm is focused on uncontested divorce clients, mediation, and/or high net worth divorce clientele, there are numerous divorce marketing techniques that can be implemented to attract the appropriate prospects to your law firm. Once sufficient data has been collected through Facebook’s algorithms and other lead generation tools, it can not only help to convert site traffic, but track ROI in real time. And because you can create ads that reach a specific demographic, it enables law firms to dial in their efforts when rolling out a new ad campaign. By raising brand awareness, engaging with users, updating posts frequently and keeping content marketing efforts relevant, a successful marketing campaign can become a valuable lead generation for your law firm in no time.
  • DIY capabilities: As we’ve covered, creating your law firm’s own Facebook page is a useful tool that is both easy and cost-effective. For example, did you know that you can begin advertising on Facebook for just $10? However, it’s important to learn how to use the right type of content to attract – and retain – your clientele. Posting useful content (such as educational blogs or a quiz that generates a buzz online) is not only a great way to engage your audience, but allows your firm to stand out from the competition. Promoting your services in family law takes practice, a can-do approach, and a lot of research, but for firms willing to put in the efforts, you can build trust (and your reputation) through your Facebook profile.

What Are The Benefits Of Facebook Marketing For My Law Firm?

Law firm Facebook marketing is a great way to attract new clients to your firm. With so many marketing benefits, using Facebook business applications for your law firm is almost a no-brainer. Learn why a Facebook ad campaign is more beneficial to you as a family law attorney than a PPC ad campaign. Below, an overview of some of the advertising highlights Facebook can offer your family law practice:

Builds trust: When it comes to establishing a relationship with any consumer – whether it’s advertising a commodity or a service – using meaningful and educational content helps to build trust with your audience. What’s more, in order to be perceived as an authority in the legal industry, it is becoming increasingly more important to develop a strong online presence through targeted marketing strategies. However, many law firms are faced with the challenge of determining what type of promotions they should use in order to build their firm’s voice and brand. Fortunately, Facebook ads offer user-friendly tools for your office to share meaningful content that goes beyond the basics. By opting for marketing strategies that are both informative and entertaining, it helps to engage a potential client, and in turn, build your reputation – as well as trust – amongst your readership.

Saves money: You may have heard of pay-per-click – or PPC ad – advertising, an online ad tool in which the advertiser pays each time a user clicks on one of their ads. While there are several different types of law firm PPC advertising campaigns, they are both competitive and expensive. The good news? Facebook advertising is a way more affordable option than PPC marketing to market your family law firm. For example, did you know that the average cost of click-generated Facebook ads is around $2.15? Compared to Google ads for family law firm attorneys (which can run up to $40 a click when implementing legal service industry-targeted keyword phrases), using Facebook as a social media, advertising/marketing platform is not only multifunctional, but cost-effective.

Facilitates a fast & easy set-up: For anyone who’s worked in advertising, you know how long it takes to create an ad campaign – from rounds of edits to brainstorming sessions, print and digital advertising can take months just to complete the creative process, never mind going live. Even if you aren’t familiar with the inner workings of the ad world, chances are your family law firm is looking for fast results – including an equally-quick set-up. Once again, it’s Facebook for the win – from setting up your account and posting ads to engaging with potential clients, your legal firm’s marketing efforts can be up and running in zero time flat!

Streamlines your marketing efforts: Taking the guesswork out of your social media marketing strategy just got a whole lot easier with Facebook lead ads. This business tool enables you to reach your audience easily on their mobile devices. By allowing your law firm to create customized lead ads, you can target the appropriate clientele and collect quality leads. With a step-by-step Blueprint e-learning course, you can learn how to simplify your office’s lead generation in just 15 minutes.

Targets your desired demographic: From a marketing research perspective, social media is a veritable goldmine for obtaining valuable customer data. So it should probably come as no shock that Facebook is one of the easiest ways to put your law firm in touch with a prospective client – they’ve already gathered tons of detailed data about its users, making its ad platform a powerful marketing tool. Additionally, because Facebook has already identified tons of demographics, behaviors, preferences and interests of its subscribers, it’s that much easier for your law firm to create & aim ads at your target audience. Some of the categories you can use to target your ads include:

  • Age, Language and/or Gender
  • Location
  • Behaviors
  • Connections
  • Hobbies & Interests
  • Level of Education

Takes the guesswork out of your ad campaign: For family law practice offices seeking for new and innovative law firm marketing strategies, Facebook is clearly a valuable option worth considering. Not only can a Facebook ad help generate quality leads, track your progress, target an appropriate audience, and save you money, but it’s a fast and easy way to increase your marketing potential. What’s more, it features tutorials and step-by-step guidelines to walk you through the process, taking most of the guesswork out of your ad strategy.

However, there may be times where you require the creative resources of a professional marketing service to elevate your law firm’s marketing campaign. When you need captivating ads, keyword-specific website content, quality banner ads, and other digital strategies to increase your online visibility and reputation, research a reputable internet marketing agency. Together, Facebook’s array of advertising tools and a highly-specialized digital marketing service can help bring your legal firm’s success to the next level.

 Sources Cited:

1)      Hatch, Cydney. Disruptive Advertising (disruptiveadvertising.com), October 24, 2019, https://www.disruptiveadvertising.com/social-media/facebook-for-law-firm-advertising/. Accessed January 13, 2021.

2)      “Facebook Marketing for Lawyers.” Ilawyermarketing (ilawyermarketing.com), (no published date), https://www.ilawyermarketing.com/facebook-marketing-for-lawyers/. Accessed January 13, 2021.

3)      “Facebook Ads Marketing for Family Law Attorneys.” Planet Marketing (planetmarketing.com), (no published date), https://planetmarketing.com/blog/facebook-ads-for-a-family-law-attorney/. Accessed January 13, 2021.

4)      Correia, Jared. “Convert It! Convert IT Is Your Lead Conversion Toolbox.” attorney at work (attorneyatwork.com), (no published date), https://www.attorneyatwork.com/convertit-product-review/. Accessed January 13, 2021.