Entries by Zeke Silvani

How to Create a Robust Legal Intake Process

Investing in marketing can bring an abundance of leads to your law firm. But are you prepared to handle them?  If your legal intake process isn’t properly optimized, you may lose many leads along the way. In turn, an inadequate intake process can drag down your entire marketing campaign’s ROI.  In this article, we’ll review […]

How to Automate Your Law Firm’s Followups

For law firms, success depends on retaining current clients while fostering a steady pipeline of new leads. But with so much competition in the legal marketplace, you need to stand out to convert new clients.  When it comes to acquiring new clients, a lot of legal firms fail to follow up with prospects that don’t […]

8 Law Firm Marketing Statistics That Might Surprise You

The landscape for legal marketing is constantly evolving. And the past year has only added to the rapid shift toward digital marketing efforts across all legal practice areas. Because of this continuous shift in the marketplace, it’s essential to stay up to date with the most recent trends and strategies.  To that end, here are […]

Lawyer Marketing: 5 Things You Can Do to Start Seeing Traffic & Results

Even before COVID-19, there was a migration-of-sorts in the legal world—a strategic transition away from traditional advertising methods and into digital marketing channels. Then, a year-long pandemic hit, shifting consumer behavior and fundamentally altering the way legal firms were able to market themselves.  Naturally, this accelerated the ongoing march into the digital space. As an […]

Immigration Law Firm Marketing 101

As an immigration lawyer, you provide an invaluable service helping immigration clients apply for residency and citizenship, sort through employment issues, and fight deportation. Many people can benefit from your immigration law services—if they’re actually able to find you. If your practice’s law firm website isn’t getting discovered, your marketing approach could be to blame. […]

How to Market Yourself as an Attorney

As an attorney, it doesn’t matter how reputable your law firm is. You’ll face challenges if you aren’t proactive about marketing your business online. When a potential client is looking for a reliable attorney, they are most likely to search online than to open the directory. Do phone directories even exist anymore? It’s beneficial to […]

7 Online Marketing Strategies for Attorneys

As a lawyer, you have the skills and training to help people navigate the legal system whether their goal is to purchase a property, plan their estate, or defend themselves in court. But just because you have the skills doesn’t mean potential clients are knocking down your door. To stand out in the crowded legal […]

The Lawyer Marketing Plan Template You Need Right Now

A marketing plan is a roadmap you can use to realize your vision and grow your law firm. It can help you outline your goals and then come up with strategies for building your business.  When it comes to lawyer marketing, no two plans will be the same. Although they may share similar elements, each […]

Attorney Lead Generation Guide

Attorney Lead Generation Guide For legal firms, continued growth and success align with two primary drivers: client retention and lead generation.  In other words, you need to nurture your existing relationships while securing new ones.   Fostering a steady flow of high-quality leads is easier said than done. But in a time where 76% of consumers […]

PPC vs SEO for Estate Planning Law Firms

Due to the nature of estate planning being more of a temporary service, you always have to be on the lookout for new clients. In the past, hosting dinner seminars and relying on local word-of-mouth referrals were adequate strategies. However, these days, there are many more effective and scalable ways to grow your estate planning […]