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Better Leads,
Better Clients.

The Law Firm Marketing Experts

Schedule a free consultation and we'll provide you with our results specific to your region and practice area.

Pay Per Click Advertising

Essential, but difficult to execute well.

Generating quality leads for your law firm is difficult. There are many strategies you can (and should) be using. A high quality website (with SEO), a referral strategy, and social media are all important to boosting awareness of your firm. But PPC continues to be the most predictable and scalable marketing strategy used by the most successful firms to acquire new leads and new clients. Unfortunately, it is a sophisticated strategy that is difficult to execute well, and when it is done poorly it is expensive and frustrating.

At Convert IT Marketing, we understand the business of running successful PPC strategies for law firms because that’s all we do. Over the past decade we’ve partnered with thousands of firms large and small across the country. Our experience in PPC legal marketing is unsurpassed, and our performance is unrivaled. Get in touch to see what we can do for you, we’ll be happy to show you what makes us different from the rest.

  • High quality leads
  • Highest conversion rate in the industry
  • We do all the work. We'll even answer your phone!

As seen on:

  • The Silicon Review
  • Attorney At Work
  • Google

Our Proven Platform

Everything your law firm needs to generate new clients.

As the leading PPC agency for law firms, we provide the highest quality leads at the industry’s lowest cost. We designed a unique approach and built a custom end-to-end marketing platform with the goal of retaining new clients at the lowest possible cost. While others focus on getting you clicks, we focus on getting you clients.

  1. PPC Advertising
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  2. Conversion Website
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  3. Call Answering
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  4. Quality Leads
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How does it work?

Let us handle everything. Our streamlined and optimized process is tailor-built to maximize the number of high quality leads we’ll generate for your practice.

PPC Advertising

While PPC is hard to execute well, the experience we’ve gained by focusing exclusively on the legal industry has paid off. We’re able to target the consumers that are ready to retain a lawyer today - and we filter out the rest. Whether a consumer can’t afford an attorney, are just browsing, or are far from your location, we’ll leave them for your competition.

  • Google top page placement
  • Target only high-value keywords
  • Income targeting
  • Time targeting - open office hours
  • Hyperlocal geotargeting
  • No spam clicks

Custom Conversion Website

Google Partner All-Stars Winner. 5 Time Annual WinnerAfter a consumer clicks on your ad they’re taken to a custom conversion website that we’ll build for you. This isn’t a replacement for your normal website, it’s built specifically to convert those consumers that we’re targeting. We’ve run tens of millions of dollars in Google ad spend through these sites and over time have optimized them to the point where now we have (by far) the highest conversion rates in the industry. We’ve won multiple awards for this and now you’ll benefit from our exact formula for success.

  • Mobile optimized
  • Quality phone calls and web inquiries
  • Proven designs backed by real data
  • Highest conversion rate in the industry
  • Fully customized to your law firm

Call Answering

Attorneys are busy. The unfortunate reality is that small law firms miss about 30% of their phone calls. Because our leads are ready to hire an attorney today, if they can’t get a hold of you quickly they’re going to move on to the next firm. In order to make sure no leads fall through the cracks (you just paid for a high quality lead!) we give you the option of routing your leads to our call answering service for you. The receptionists only work with law firms, are US-based, and will ensure you are represented professionally. The goal is to have new consultations ready for you tomorrow even if you’ve been at court all day today.

  • US Based
  • Legal Specific
  • 24/7 Availability

Quality Leads

The result of your campaigns will be an increase in clients retained. We make it easy for you to measure things like ROI, which is something that’s almost impossible with other marketing strategies. We operate with full transparency, so you’ll be able to see exactly how much you’ve paid per click and per conversion. We’ve also integrated with all the major intake and practice management software platforms which will further streamline your business.

  • Lead tracking and scoring
  • Google Analytics dashboard
  • Transparent pricing - pay Google direct

Plug into the tools you already use:

  • Clio
  • Practice Panther
  • Rocker Matter
  • LEX Reception
  • ClientRock
  • LawMatics
  • Lexicata

Practice Areas

We are hyper specialized and super effective because we choose to put Lawyers first. Convert IT Marketing has custom built and optimized end-to-end strategies for each of our core 15 practice areas. With over 8 years experience and as a major Google Partner we have the deepest expertise and have consistently been at the forefront of innovation in the legal industry.

  • Bankruptcy Law
  • Business Law
  • Criminal Law
  • DUI/DWI Law
  • Employment Law
  • Estate Planning Law
  • Family Law
  • Foreclosure Defense
  • Immigration Law
  • Personal Injury Law
  • Real Estate Law
  • SSDI Claims
  • Tax Law
  • Workers Comp Law