This article will detail the 5 types of content you should be posting to bolster your online profile and beat the competition. The goal here is not to get likes and followers. Instead, you’ll aim to demonstrate your expertise to prospects and, more importantly, search engines.
Blog Posts
Blog posts that already exist on your firm’s website make great social media fodder. Oftentimes these blogs answer common legal questions, simplify complex legal concepts, or analyze recent legal developments.
However, don’t just post the link to your blog article. Write an engaging caption that explains the educational component of your blog and what knowledge consumers will walk away with. What pressing legal question(s) does your blog answer?
By linking to your blog, you share helpful information that provides value to your audience and drives traffic to your website.
Legal News
If you don’t have an established blog, legal news and developments are abundant, ranging from landmark court decisions to changes in legislation or emerging trends in the legal landscape.
Consider sharing brief summaries or highlights of recent legal news stories along with personal commentary or analysis. This not only demonstrates awareness of current events but also showcases your expertise and perspective on relevant issues.
Leverage trending topics or viral news stories within the legal sphere to establish yourself as a thought leader in your practice area.
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Remember who your audience is (i.e., you’re not talking to lawyers). Avoid using complex legal jargon and instead opt for a clear, professional and friendly tone to make your firm feel more accessible.
Infographics
If you want an easy way to break down intricate legal topics, infographics can be a powerful tool. Infographics offer an appealing and easily digestible format for presenting complex information through clear visual representations.
You can also share inspirational quotes, helpful legal tips and industry updates through graphics that make your brand stand out.
This is especially helpful if you’re posting on image-based platforms such as Instagram.
There are plenty of free graphic design platforms available for this. We recommend Canva, a free tool with a simple drag-and-drop editor that is easy and intuitive for beginners. They even have a library of pre-made templates to speed up the process.
Testimonials
Building trust with prospective clients is paramount, and one effective way to do so on social media is by showcasing client testimonials. Client testimonials serve as powerful endorsements of your skills, professionalism and effectiveness, helping to establish credibility and instill confidence in potential clients.
Testimonials offer real-world examples of how you have positively impacted the lives of past clients, reassuring prospective clients of your competence and reliability.
Plus, they humanize the legal practice, offering personal anecdotes and experiences that resonate with audiences on a more emotional level.
When posting testimonials on social media, ensure authenticity and transparency by obtaining consent from clients and accurately representing their feedback.
Wins
Another great way to build credibility and establish confidence? Write about your law firm’s accomplishments and case victories. Whether it’s securing a significant settlement, winning a high-profile case, or receiving accolades and awards, these achievements serve as tangible evidence of your firm’s capabilities.
Post details about the case, the challenges faced, and the outcome achieved to provide a tangible track record of success.
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Include a clear and compelling call-to-action (CTA) in each post. CTAs serve as directional signposts, guiding prospects to the next desired step. Whether it’s encouraging them to visit your firm’s website, schedule a consultation, or engage with the content further, CTAs can significantly enhance the effectiveness of your social media efforts. Oftentimes, a simple ‘Learn More’ is enough to get readers to take action.
Don’t have the bandwidth to create and post content to your social channels?
Convert It’s effective and affordable Social SEO service is a fully-managed solution that helps bolster your online profile through regular participation on the most popular channels.
Our team creates or takes over management of your social channels on the most important platforms: Facebook, LinkedIn, Instagram, Twitter.
We create and schedule weekly social posts specific to your firm. Our custom content is tailored to your practice area and geographic location.
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About the Author
Carly Shelton is the Director of Marketing at Convert It. For the past 11 years, she has worked with legal marketing agencies to grow their businesses by creating engaging content, building a polished online brand and generating high-quality leads.
Convert It Marketing
For the past 13 years, Convert It has provided easy, effective and affordable marketing services to solo and boutique law firms nationwide. Our marketing strategies are designed to attract, engage and convert prospects into paying clients, then amplify their positive experiences to attract more clients.
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