As a law firm owner, staying on top of the latest changes in technology and digital marketing is crucial to ensure your business continues to thrive. With Google’s recent announcement that call history reporting and chat services will no longer be available in your Google Business Profiles starting July 31, 2024, it’s important to find an alternative solution to track critical performance metrics like phone calls.
Here at Convert It Marketing, in anticipation of this change, we have developed a seamless solution for our law firm clients.
Our integrated dashboard integrates directly with your Google Business Profile via API and pulls in the historical analytics. This means that even after the changes take effect, you will still be able to collect phone call data. Our personalized dashboard allows you to see all of your GBP analytics in real-time and over time, giving you a comprehensive view of how your profile is performing. You can send text messages directly to prospective clients who called you from your profile as well.
If you need a solution to request and respond to reviews with ease, without having to login to your profile to do so, it does that too. Connecting with potential clients more efficiently and effectively, ultimately leads to increased business opportunities for your law firm. By taking advantage of this feature, you can stay ahead of the competition and ensure that you are maximizing the potential of your GBP.
At Convert It, we understand the challenges that law firms face in today’s competitive market. That’s why our team is dedicated to providing innovative solutions that cater specifically to the needs of legal professionals. Our integrated dashboard is designed to simplify the process of managing your Google Business Profile and tracking important metrics like phone calls and engagement. By partnering with us, you can rest assured knowing that your law firm is well-equipped to adapt to changes in technology and continue thriving in the digital age.
With us, law firm owners can stay ahead of the competition and maximize their online presence. Reach out to us today to learn more about how we can help elevate your law firm’s digital marketing strategy.
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About the Author
Clara Pulido is the Social Media Product Manager at Convert It. For 5+ years she has helped small businesses and large corporations grow their social media presence through management, content creation and digital marketing strategies.

Convert It Marketing
For the past 13 years, Convert It has provided easy, effective and affordable marketing services to solo and boutique law firms nationwide. Our marketing strategies are designed to attract, engage and convert prospects into paying clients, then amplify their positive experiences to attract more clients.