LISSA First Call Framework: Introduce

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Welcome to Legal Marketing in a Minute, the series where we explain proven marketing tips for lawyers in record time.

In this episode, Convert It CEO John Simpson explains the second step of our LISSA first call framework: Introduce.

You’ll learn why you need to keep the introduction brief – under 2 minutes – to stay memorable and differentiate yourself from other firms. Plus, you’ll set the prospect’s expectations for how they will be treated as a client.

Mastering Law Firm Intake: A Lawyer’s Guide to Handling the First Call

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