Is a law firm owner, you've worked hard to establish your brand and reputation in the industry. However, Google's new "People Also Consider" badge on ads served within branded search results is raising concerns about potential competitors stealing traffic from your firm. At Convert It Marketing, we understand the importance of protecting your brand and have been helping law firms deploy brand ad campaigns for years. In this blog post, we will discuss the implications of Google's new feature and provide strategies to safeguard your firm's name.

The practice of using big firm brand names to divert traffic away from competitors is not new in the advertising world. With Google now trialing a new badge that displays alternative options under branded search results, law firms need to be vigilant in protecting their online presence. This can potentially impact your firm's visibility and siphon business away from your firm if not addressed promptly.

One effective strategy to counteract this threat is by investing in brand ad campaigns. By bidding on keywords related to your firm's name and services, you can ensure that your ads appear prominently in search results when users are looking for your specific brand. This not only helps drive traffic directly to your website but also prevents competitors from capitalizing on your brand recognition.

In addition to running brand ad campaigns, it is crucial for law firms to monitor their online presence regularly. This includes conducting regular audits of search engine results pages (SERPs) to identify any unauthorized use of your brand name or trademarked terms by competitors. By staying proactive in monitoring and addressing these issues, you can protect your firm from potential reputation damage and loss of business.

In conclusion, Google's new "People Also Consider" badge poses a potential threat to law firms' online visibility and reputation. As a law firm owner, it is essential to take proactive measures such as monitoring online presence, and deploying brand ad campaigns to protect against competitors trying to capitalize on your brand name. At Convert It Marketing, we specialize in helping law firms navigate these challenges and can develop tailored strategies to safeguard a firm's online presence. Don't let Google go after your brand name – take action today to defend your firm's reputation and stay ahead of the competition.